Born out of the so-called “American Dream”, Gatsby looks to the likes of F. Scott Fitzgerald’s “The Great Gatsby” as its theme involves building something out of nothing with a “whatever it takes” attitude. With a strong background in the industry, Gatsby founder PEL applies both his own experiences growing up in NYC alongside his industry-derivedlessons. Available now at select Gatsby dealers and online at GatsbyNYC.com.

Making his second appearance on Saturday Night Live, Kanye West featured alongside “House” star Hugh Laurie, premiered some further looks from this upcoming Pastelle clothing line. We get a glimpse of a tonal yellow embroidered crew neck as well as a tiger jacket during a performance which can be seen of after the jump!

New York City-based label Reason Clothing has opened their doors to Manhattan’s East Village. The shop, located at 206 East 6th Street, is situated in a historic Cooper Square storefront, featuring the brand’s private label collection as well as an exclusive in house line of t-shirts, hats, and woven apparel. Being the first retail endeavor for owners Philip Bassis and Jonathan Price Totaro, the opening is a true labour of love coming into fruition. Be sure to stop by if you’re in town.
REASON
206 East 6th Street
(Between 2nd Ave. and Cooper …

Long known for their minimalistic approach to fashion, APC’s simple looks have provided a number of timeless products with each and every release. Some of their 2008 fall/winter collection can be seen here predominately in the form of jackets. Despite a mostly muted array of colors, the pieces are not without little details and a quality selection of materials. Available now at IT stores in Hong Kong.

This fall season is bringing a whole new wave of styles, including new tees, jackets, jeans, hoodies, sweaters, new era fitteds, and even beanies. Everything is 20% off at Karmaloop with the RepCode: RY16706. Just use it at the Checkout under the RepCode box. Click HERE to See the Full Collection at Karmaloop.

November releases from Bape include a comprehensive look at their outerwear selection. The brand offers both some conventional Bape styles such as varsitys and down camo jackets alongside a number of different vests. Other special items include a jacket done for Teriyaki Boyz and an un-Bape-like duffle jacket. Available now at Bape flagship stores.

Ringing in the Holidays, atmos teams up with Levi’s on a special Christmas commemorative pair of LX503’s. Showcasing a model from Levi’s more luxurious palettes, the denim features a rigid dark blue colorway alongside check cotton flannel detailing and enough pink, gold and silver contrast stitching to make Kris Kringle jump with joy. atmos will release the jeans November 14th, 2008 (Japan time) through their web store.

Looks like Supreme will continue their endorsement of legendary American Jazz icon Miles Davis.

By Ismael AbduSalaam
Sean “Diddy” Combs added another asset to his expanding clothing empire today (October 21), with the purchase of fashion brand Enyce from Liz Claiborne, Inc.
Enyce, which was founded in 1996, is a denim sportswear line specializing in wovens, knits, outerwear, and graphic tees for men and boys.
Recently, the company also found success through its “Big and Tall” line. Liz Claiborne purchased the brand in 2003.
In an exclusive interview with AllHipHop.com, Combs detailed his plans to expand Enyce’s popularity through the cutting-edge marketing that’s made his various brands a …

Check out the latest denim fashion releases from Pasty. Which one is your favorite?